MAIP summit in NYC
Dinner with KSM employees at Chuy's (a client)
In summer of 2023 I was selected as a a MAIP (Multicultural Advertising Internship Program) fellow. For the past 40 years, this program has provided professional development to multicultural students through internship matching, workshops, mentorship, and seminars.
I was placed on the programmatic team of a media agency, Kelly Scott Madison, headquartered in Chicago. I helped the team with their weekly tasks by using tools such as The Trade Desk, Google Campaign Manager 360, IAS, and Excel to create pacing reports as well as site blocklists based on criteria such as viewability, invalid traffic rates, and performance. I also created and launched creative placements for clients and implemented optimizations based on time and day, browser, operating system, device type, conversion rates, and video completions. I also completed projects on audience exploration and analyzed historical campaign data to aid future campaign planning.