This past summer I was part of the Marketing Internship Program at Dell Technologies in Round Rock, TX.
I was an intern under the Global AdTech team which works to bring new technologies in targeting and measurement through their testing and learning initiatives. They want to help Dell transition to more durable tactics that can withstand 3PCD and the changing privacy landscape. In order to conduct their testing and learning, AdTech needs to be able to secure budget through influencing those in charge of budget and strategic decisions, my assigned intern projects plays a part in this goal of influence.
My final intern project consisted of interviewing media planners from all regions and reporting insights about their planning process back to analysts, contributing to an audience dashboard in PowerBI, and curating content for a technical audience playbook for stakeholder use .
I